![]() It’s the same addictive endless hopper as the original Crossy Road was, but with all new themes and characters. I’ve been captivated by this game from the moment it hit my iPhone. A few Aussie developers making a game for one of the biggest entertainment brands on the planet? Yep, it’s real – and it’s awesome. Affinity that at present, many fans cannot demonstrate through consumer products and merchandise.When we saw the news that Disney and Hipster Whale had teamed up to make a fully themed version of the hit app Crossy Road it seemed too good to be true. Retail and licensees are beginning to better understand the numbers and the jaw-dropping affinity that players have for games. Here at PowerStation Studios we really believe that we’re witnessing a big tipping point for gaming within the industry. ![]() Characters like Mickey Mouse, Donald Duck, Buss Lightyear and Simba. The collection that will include micro figures, backpack hangars and plush is set to launch at retail on April 1 this year and will feature popular characters from the Disney and Pixar worlds. ![]() The frogger-style mobile game, created gaming studio Hipster Whale has been downloaded over 31 million times! Its huge traction and addictive gameplay style has proven hugely popular and they’ve been quick to act on this traction with the production of merchandise. Moose Toys are set to launch Disney Crossy Road merchandise. Having been involved in gaming for years now we’re huge advocates of the role that licensing can play for games and the traction they can get at retail if the execution is good enough. Zero eyebrows being raised here in the studio as we learn of another game extending into the consumer products world.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |